LET'S CREATE
EMOTION.

FELITCHE HUTCHINSON

WHAT DO I DO?

Take a concise idea and fulfill the vision.

I am a unicorn, loving every minute of my job. I am a happy, outgoing nerd, taking my time to gather information, create ideas, and have strong communication skills to reach a common goal. For me, the process is the best part, priding myself on branding, storytelling, design, coding and colour. My love for the digital graphical realm goes beyond my job. It's my everyday life.

Branding

Branding is the cornerstone to every successful company. Beginning by reviewing the brand book, I like to create a unique mind map to refer back to so all content is perfectly aligned.

Storytelling

Using storyboards to create continuity gives the clients comfortability and patterns to follow. I like to collaborate directly with my Creative Director to create a narrative that is unique and appealing.

DESIGN

How can the image, video or sound lead the customer to the conclusion of sale? I unite brand and story telling, then use basic principals like depth, blur and ques to guide the eye to the message portrayed.

COMMUNICATION

After the mockups are done it's important that both employer and designer have approved the design. Clear, concise, customer service is required which is my strongest area of expertise.

Mockups

Using guides, I plan where the titles will be, where the focal points are, and how the viewer will interpret the media. This is my new national branding for Whitley Neill Gin.

Collaboration

After the design and story, I take the employers notes to elaborate on the positives and remove the negatives. In this instance they wanted more attention to their Gin and to elaborate on my vintage design.

Final Product

Once the process is complete it's ready for display. I like to make sure there is a test print for bleed lines and color issues. In this instance, the final print image needed a contrast adjustment as it was printing dark.