WHAT DO I DO?
Take a concise idea and fulfill the vision.
I am a unicorn, loving every minute of my job. I am a happy, outgoing nerd, taking my time to gather information, create ideas, and have strong communication skills to reach a common goal. For me, the process is the best part, priding myself on branding, storytelling, design, coding and colour. My turnover time is lightning fast or your money back. I am undefeated when it comes to idea creation turnover, that draft will be in your inbox within 2 hours. Quality never drops.
Branding
Branding is the cornerstone to every successful company. Beginning by reviewing the brand book, I like to create a unique mind map to refer back to so all content is perfectly aligned.
Storytelling
Using storyboards to create continuity gives the clients comfortability and patterns to follow. I like to collaborate directly with my Creative Director to create a narrative that is unique and appealing.
DESIGN
How can the image, video or sound lead the customer to the conclusion of sale? I unite brand and story telling, then use basic principals like depth, blur and ques to guide the eye to the message portrayed.
COMMUNICATION
After the mockups are done it's important that both employer and designer have approved the design. Clear, concise, customer service is required which is my strongest area of expertise.
Mockups
Using guides, I plan where the titles will be, where the focal points are, and how the viewer will interpret the media. This is my new national branding for Whitley Neill Gin.
Collaboration
After the design and story, I take the employers notes to elaborate on the positives and remove the negatives. In this instance they wanted more attention to their Gin and to elaborate on my vintage design.
Final Product
Once the process is complete it's ready for display. I like to make sure there is a test print for bleed lines and color issues. In this instance, the final print image needed a contrast adjustment as it was printing dark.
Web Development
I am well versed in SEO, web design, maintenance, HTML, search engines, UI, and content development.
SOCIAL MEDIA
I am an expert who understands the ever changing roles of algorithms on Instagram, Facebook, Tik Tok, Twitter and many more.
S.a.a.S
I am an enthusiast who is a buyer of software and knows the complex world of Software as a Service
The Gallery
Currently I be published nationally in 3 different marketing campaigns. My work has been seen across Canada, featured on store fronts, posters, billboards, large format print, trade shows, jumbotrons as well as magazines such as Taste and Culinaire. I am extremely versed in print in all formats and have a comprehensive understand of product design.
Featured: Whitley Neill Gin Rebrand (Full Logos, Brand Book, Social Media Campaign, Product Design, Store Vinyls)
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