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FELITCHE HUTCHINSON

Unmatched Turnover Time.

You will be impressed.

WHAT DO I DO?

Take a concise idea and fulfill the vision.

I am a unicorn, loving every minute of my job. I am a happy, outgoing nerd, taking my time to gather information, create ideas, and have strong communication skills to reach a common goal. For me, the process is the best part, priding myself on branding, storytelling, design, coding and colour. My turnover time is lightning fast or your money back. I am undefeated when  it comes to idea creation turnover, that draft will be in your inbox within 2 hours. Quality never drops.

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Branding

Branding is the cornerstone to every successful company. Beginning by reviewing the brand book, I like to create a unique mind map to refer back to so all content is perfectly aligned.

Storytelling

Using storyboards to create continuity gives the clients comfortability and patterns to follow. I like to collaborate directly with my Creative Director to create a narrative that is unique and appealing. 

DESIGN

 How can the image, video or sound lead the customer to the conclusion of sale? I unite brand and story telling, then use basic principals like depth, blur and ques to guide the eye to the message portrayed. 

COMMUNICATION

After the mockups are done it's important that both employer and designer have approved the design. Clear, concise, customer service is required which is my strongest area of expertise.

Mockups

Using guides, I plan where the titles will be, where the focal points are, and how the viewer will interpret the media. This is my new national branding for Whitley Neill Gin.

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Collaboration

After the design and story, I take the employers notes to elaborate on the positives and remove the negatives. In this instance they wanted more attention to their Gin and to elaborate on my vintage design.

Final Product

Once the process is complete it's ready for display. I like to make sure there is a test print for bleed lines and color issues. In this instance, the final print image needed a contrast adjustment as it was printing dark.

VFX

I am a keen visual and audio effects specialist who develops breath taking professional effects passionately.

Web Development

I am well versed in SEO, web design, maintenance, HTML, search engines, UI, and content development. 

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SOCIAL MEDIA

I am an expert who understands the ever changing roles of algorithms on Instagram, Facebook, Tik Tok, Twitter and many more.

S.a.a.S

I am an enthusiast who is a buyer of software and knows the complex world of Software as a Service

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The Gallery

Currently I be published nationally in 3 different marketing campaigns. My work has been seen across Canada, featured on store fronts, posters, billboards, large format print, trade shows, jumbotrons as well as magazines such as Taste and Culinaire. I am extremely versed in print in all formats and have a comprehensive understand of product design. 

Featured: Whitley Neill Gin Rebrand (Full Logos, Brand Book, Social Media Campaign, Product Design, Store Vinyls)

Recent Works | Scroll Through

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FrescodiMasi_FolkAd
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Masi_Modello_Cheese_Knife
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felicette-label
210x297_MASTER_CAMPOFIORIN-PRINTCAMPAIGN-2018_00149-18
mondays
Front Black Hat Black Shirt
Empress_Case_Display_INDIGO-compressed_1_Page_6
Cyborg with Gas Mask_edited_edited_edited
outside
IMG_2333
bottles
thewall
TheZeusGraphics
DonnellyGroup
Felitchebrand
Project File_EDIT_PRINT
Volcana_Tequila_Taste_Mat_Print_A4
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Image4
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Empress_Case_Display_INDIGO-compressed_1_Page_1
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WWF_Bookmark_Empress_Page_2
WWF_Bookmark_Empress_Page_1
WWF_Bookmark_Michters_Page_1
WWF_Bookmark_Michters_Page_2
Benromach Logo 2020
Compass Box-New RGB LogoWHITE
Cono_Sur_Spring_COM_Sign_Noir_Viog_16x9
Benromach_Print_8.75x5.75bleed
Benromach_Web_Add_Banner
TASTE_Spring2023_Feat129_138_ONLY_Page_1
TASTE_Spring2023_Feat129_138_ONLY_Page_2
Fantini_COMSign_Final
Cono_Sur_Taste_Magazine_Print
Taste_Magazine_Fantini
515 Master Class_Print_A4
WHN_BloodOrange_2023
WHN_Generic_Backer_2023_12x18.75
WHN_Original_2023
WHN_Poster2_18x24
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WHN_Taste_Mat
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READY TO WORK.

Connecting Dots
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  • Amazon
  • facebook
  • twitter
  • youtube
  • instagram
  • TikTok
  • soundcloud
  • Apple Music
  • White Spotify Icon
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